Sphere of Influence
Working with industry leaders to achieve success
and mitigate risks along the way
Sphere of Influence
Working with industry leaders to achieve success
and mitigate risks along the way
Working with industry leaders to achieve success
and mitigate risks along the way
Working with industry leaders to achieve success
and mitigate risks along the way
We work with industries that are subject to public scrutiny and government regulations. Our specialization is aligning strategies, communications and advocacy efforts to support organizational goals.
In particular, socially contentious sectors face opposition from a range of stakeholders resulting in government regulatory challenges and key initiatives being stymied. The impacts on businesses, jobs and the economy are incalculable.
We work with you to secure government support, shape policy direction, and mitigate risks.
Our goal is to protect and build a company’s social license to operate by:
Elena has over 25 years of experience establishing partnerships with governments and communities to advance large-scale projects subject to regulatory review and public scrutiny in the plastics, energy, iron, transportation, technology, and cultural sectors.
Her career has spanned roles as a public servant, corporate lead for government relations, and a consultant. This has allowed her to bring a diversity of perspectives to the table for clients in the development of organizational strategies, communications plans, and public affairs approaches.
Fluently bilingual, Elena’s work has included securing support from governments and stakeholders for a $20 billion nuclear initiative across the federal government and 5 provinces (Québec, Ontario, Saskatchewan, Manitoba and New Brunswick). On behalf of the plastics industry, she reshaped the relationship between the sector and governments by shifting the narrative from solely punitive regulatory measures to viewing industry as a partner and technology solution provider with a shared vision for zero plastic waste in a low-carbon circular economy. Earlier in her career, Elena was part of the core team in the federal government creating alignment across over a dozen departments to establish online single-window service delivery for Canadians, which transitioned to become Service Canada.
Elena has sat on boards and advisory councils for organizations such as the Responsible Gambling Council, Historica, and Odyssey Theatre. She holds a Master of Public Administration degree from Queen’s University.
From pipelines to nuclear, we tackle misinformation and engage directly with communities to build support for projects.
From single-use to recycling, we reframe the value of plastics with
governments and society as a key enabler to a low carbon circular economy.
From responsible mining practices to critical minerals, we promote innovations and environmentally sustainable actions in the sector in support of our modern life.
From highways to railways, we help you navigate regulatory requirements to build transportation routes and move goods.
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Sphere of Influence Inc.
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